Image credit: claycord.com

Image source: claycord.com

This month of love, doughnut chain Krispy Kreme goes digital.

Each box of Krispy Kreme’s heart-shaped doughnuts contains six Valentine cards with heartwarming messages and a Quick Response code (QR code) that lets customers send Krispy Kreme Valentine e-cards to their significant other. Krispy Kreme also encourages its fans to visit its Facebook page to customize its “Share Your Heart” cover photo. Company spokeswoman Kelley O’Brien tells CMO.com, “The QR code is an extension of the cards that are provided in our Valentine’s Boxes and a way to extend those cards to a larger audience. This enables our fans to share the joy digitally. This is a good test for incorporating mobile into more of our efforts.”

Image source: 2d-code.co.uk

Image source: 2d-code.co.uk

This is not the first time that Krispy Kreme employed QR codes to promote its business. In the past, the company used the same technique to launch its Hot Light app and promote its Dozen Days of Doughnuts and Krispy Skremes campaigns.

Krispy Kreme is just among the many big-name companies using mobile and social marketing to drive in-store traffic. Office Depot included QR codes in its products to direct customers to microsites that offer expert tips on how to organize homes and offices. Budweiser also geared up for this year’s Super Bowl by using QR codes to promote its sweepstakes.

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Image source: sweetiessweeps.com

Ms. O’Brien adds, “If the QR codes are incorporated into a campaign over at least two weeks, you will have measurable results.”

Increase company sales and improve brand awareness by learning more about digital marketing. This Facebook page for ZillionTV Corporation founder Mitch Berman shares the latest on digital products and services.

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